The legendary Hudson Bay is revived after its acquisition by a competitor.
The story of one of Canada’s most iconic brands has taken an unexpected turn. The Hudson Bay Company (HBC), a 350-year-old institution, has avoided complete disappearance thanks to its acquisition by Canadian Tire, another retail giant.
Facing economic difficulties, HBC had to liquidate its stores and file for creditor protection. However, its heritage will not vanish entirely—its brand portfolio and intellectual property will be transferred to Canadian Tire for 30 million Canadian dollars.
Founded in 1670, HBC played a crucial role in Canadian trade, particularly with its famous striped blankets. Following the announcement of the company’s closure, the prices of these products surged, reaching several thousand dollars on resale platforms.
The acquisition by Canadian Tire ensures that HBC’s legacy will survive, even though its physical stores will no longer welcome customers. Fans of the brand will still be able to find its flagship products under a new commercial chapter.
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